Designing Online Surveys

This 8-10 hour workshop format class served as my research-based capstone project, required to graduate with a Master of Education in Learning and Technology at Western Governors University.
It drew from my own career subject matter expertise, in developing paper and online surveys.
It introduced elements of gamification and digital badging, as well as focus on adult learning strategies.
For results of the research:

“Impacts on Online Adult Learning: Supplementing Instruction of Survey Design Skills Using Play and Gamification Elements”

View Course Syllabus (PDF) Here

Learning Management System: Canvas LMS

PDF sample of 5 screenshots from learning unit

My Role:

Complete responsibility of needs assessment, analysis, design, development, implementation, facilitation, and evaluation of class unit

Target Audience:

Adult professionals aged over 40, who have basic aptitude levels in computers and internet technologies, while having experience TAKING online surveys
Are currently employed, or are in career transition, and are looking to enhance their skill sets building online surveys, which are focused on the avoidance of survey respondent abandonment.

Learning Objectives: ( learners will be able to:)

Identify elements in online surveys which lead to respondent abandonment
Discern between survey elements which lead to respondent abandonment and avoid using them in their designs
Develop online surveys characterized by elements of strong, positive communications between administrator and respondent
Improve design and development of online surveys to contain fewer elements leading to respondent abandonment

Additional Tools and Technologies used:

Screencastify
Doodly animation software
Google Forms, Docs and Sheets
YouTube Channel and Editor
Canva Graphics
Microsoft Word, Excel and Powerpoint
Diagrams.net
Adobe Acrobat Pro

Learning Theories Highlighted :

Gagne's 9 events
Malcolm Knowles Andragogy
Kapp's Microlearning and Gamification

Date Created: November 2020

Development Process Summary:

Recruit volunteer distance learning students in locations across the US
Pre-survey volunteers to assess understanding of survey design aptitude levels, and determine needs assessment
Conduct literature review to narrow scope of learning research topic
Document learning objectives to build syllabus, lesson plans and pre-post assessment instruments ( Based on Gagne's 9 events)
Organize content and design flowchart for unit modules
Prepare content assignments, assessments, documents, graphics and multimedia files ( based on Kapp's Microlearning and Gamification models)
Record and edit screencasting, animation and demonstration videos
Implement learning content in Canvas
Open access to learning to students for 2 week window
Collect results from pre and post-test assignments ( based on Knowles adult self-directed learning model)
Collect qualitative data through follow-up online survey and phone interviews
Analyze results and report conclusions

Designing Online Surveys

“Impacts on Online Adult Learning: Supplementing Instruction of Survey Design Skills Using Play and Gamification Elements”

View Course Syllabus (PDF) Here

​

Learning Management System: Canvas LMS

PDF sample of 5 screenshots from learning unit

​

My Role:

Complete responsibility of needs assessment, analysis, design, development, implementation, facilitation, and evaluation of class unit

​

Target Audience:

Adult professionals aged over 40, who have basic aptitude levels in computers and internet technologies, while having experience TAKING online surveys

Are currently employed, or are in career transition, and are looking to enhance their skill sets building online surveys, which are focused on the avoidance of survey respondent abandonment.

​

Learning Objectives: ( learners will be able to:)

Identify elements in online surveys which lead to respondent abandonment

Discern between survey elements which lead to respondent abandonment and avoid using them in their designs

Develop online surveys characterized by elements of strong, positive communications between administrator and respondent

Improve design and development of online surveys to contain fewer elements leading to respondent abandonment

​

Additional Tools and Technologies used:

Screencastify

Doodly animation software

Google Forms, Docs and Sheets

YouTube Channel and Editor

Canva Graphics

Microsoft Word, Excel and Powerpoint

Diagrams.net

Adobe Acrobat Pro

​

Learning Theories Highlighted :

Gagne's 9 events

Malcolm Knowles Andragogy

Kapp's Microlearning and Gamification

Date Created: November 2020

​

Development Process Summary:

Recruit volunteer distance learning students in locations across the US

Pre-survey volunteers to assess understanding of survey design aptitude levels, and determine needs assessment

Conduct literature review to narrow scope of learning research topic

Document learning objectives to build syllabus, lesson plans and pre-post assessment instruments ( Based on Gagne's 9 events)

Organize content and design flowchart for unit modules

Prepare content assignments, assessments, documents, graphics and multimedia files ( based on Kapp's Microlearning and Gamification models)

Record and edit screencasting, animation and demonstration videos

Implement learning content in Canvas

Open access to learning to students for 2 week window

Collect results from pre and post-test assignments ( based on Knowles adult self-directed learning model)

Collect qualitative data through follow-up online survey and phone interviews

Analyze results and report conclusions

​